Anurag Dutta
Advertising management
Advertising management is a specialized organizational function focused on planning, executing, and overseeing advertising strategies to promote products, services, or brand identity. As an organization, it operates through structured departments including creative, media planning, client servicing, research, and digital strategy. The main goal is to effectively communicate a brand’s message to its target audience, using various channels like print, digital, broadcast, and social media. Advertising management combines creativity with strategic planning and market analysis to ensure campaigns are both innovative and impactful. Within an organization, it works closely with marketing, sales, and public relations teams to align advertising goals with overall business objective.